With the improvement of people's living standards, people in growing number choose bottled drinking water. The pursuit of drinking water quality of China's high-end families has reached an unprecedented peak. Under such a background, an increasing number of enterprises are entering into the Red Sea Competition aiming at the diversified water market such as family life and outdoor activities, so as to seize the market share of bottled water in multiple dimensions. 

Committed to natural water, Nongfu Spring also makes tremendous efforts to this end. According to different consumption scenarios, selected by most families for its high quality, Nongfu Spring divides different packaging specifications to meet the diversified demands of consumers.

Due to human body's rigid demand for water and the general trend of consumption upgrading, it is certain that the consumption of mineral water shall exceed all other soft drinks. However, various signs also show that bottled mineral water is not a blue ocean market. The competition is cruel and fierce, and the requirements for entrants have increased. Over the years, Nongfu Spring has been adhering to the product concept of "natural and healthy". With strategic water source layout, unique product positioning, international leading production equipment, perfect quality standard system and operation management system, Nongfu Spring has rapidly developed into one of the leading beverage manufacturing enterprises in China.

Nongfu Spring has strict production standards, and continuously provides consumers with solid and reliable water supply. It produces high-quality products with its advanced production technology. Nongfu Spring retains the natural beauty of natural raw material with the cutting-edge science and technology, and becomes a preference choice of consumers. All these laid a solid foundation for providing consumers with long-term natural health water and forming a stable competitive advantage.

In the production process, Nongfu Spring found that the market and consumers pay attention to not only the upgrading of the product itself but also the design of packaging. The design of packaging shows the high quality of products as well as the high grade of consumer. It can capture the hearts of young people and high-end consumer groups. Therefore, Nongfu Spring began to pay close attention to the packaging of its products. For instance, Nongfu Spring's tea π selected hand-painted illustrations with rich imagination and clear lines and colors. It is interesting, eye-catching and full of fashion, which can effectively convey the product attribute of "full of vitality" and also meet the core objectives. The design style of the new packaging is based on the insight of young people's preferences, and it is committed to leading the market trend of beverage industry.

Nongfu Spring is dedicated to meet public demand for healthy drinking water and set up the concept of healthy drinking water. In the future, Nongfu Spring will continue to actively promote the culture of China's healthy drinking water and China-made beverage brands to the world.